Bringing outstanding expertise across the full the spectrum of brand, marketing and communications in a range of industries, Felicity was inspired to join the head office team following a very positive experience selling her own house through RT Edgar.
Passionate about real estate, and recognising the importance of strong brand values and integrity, Felicity leads the group’s Brand, Marketing and Communications team, where her creativity, strong work ethic, and open, amiable nature are utilised to full effect.
Equipped with degrees in marketing and sociology, Felicity has delivered exceptional marketing success to both boutique companies as well as major brands. Through a combination of data analysis and a sharp, enquiring mind, she has garnered valuable insights onto the way consumers react to different types of communication, and what motivates an audience to engage with effective marketing campaigns.
This, together with her background in consulting and team mentoring, underpins her ability to help directors, individual team members and the group as a whole, capitalise on emerging marketing platforms and strategies, and offer the very best marketing opportunities to vendors looking to capture maximum market attention when selling their homes.